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道德与战略决策代写 COMM 306代写 咨询报告代写 report代写

COMM 306 Advisory Report Guidelines & Performance Evaluation

道德与战略决策代写 An advisory report combines expert knowledge and research into a document that promotes a specific solution or recommendation. An advisory report


An advisory report combines expert knowledge and research into a document that promotes a specific solution or recommendation. An advisory report allows the reader to understand an issue, consider options, and make an informed decision.


Your Advisory Report should identify and address a clearly-defined ethical problem for a specific audience. For this assignment, it can help to imagine that you are a strategy consultant providing a recommendation to a client in a public, private, or not-for-profit organization facing a challenging ethical dilemma. Your report should be problem-based and solution-focused. The issue or problem you identify should be relevant and timely and the recommendation (advice for resolving the problem) you provide must be based on a thorough examination of the situation, your analysis of the stakeholder perspectives on the issue, and an exploration of potential options or ways of approaching the issue.

In order to find a topic that is relevant and timely, search current media releases. What is happening in the business and societal context that is highly controversial, complex, and not easily solved? It is not expected that you will be able to solve global issues like hunger or world peace through your Advisory Report in this class! The goal is to focus in on a targeted issue that your client can attempt to address or resolve through their decisions and actions. The objective of this assignment is to try to learn as much as possible about the issue and conflicting stakeholder perspectives so you can provide your client with a path forward that is desirable (makes sense to and for people), viable (able to be accomplished with the current resources and constraints), sustainable (able to become part of a long-term strategy), and ethical (minimizes harm/maximizes benefits).

Once you have selected your topic, complete the Advisory Report Proposal Form and submit to your instructor for approval.


Advisory Reports cannot be written the night before they are due! This is a professional report therefore in order to be valuable the selected topic must be comprehensively researched. Seek out information from online references, industry resources, and academic sources. Advisory Reports are data-focused and should be supported by evidence and research from credible, reliable sources. There is no hard and fast rule on the number of citations you should include, but you must cite any information that is not public knowledge and that you didn’t know before beginning your research. For this assignment, use APA formatting for in-text citations and references. Remember, the reader’s confidence is likely to increase as the number of cited, credible references increases!

WRITING YOUR ADVISORY REPORT (Maximum length: 10 pages not including the title page, table of contents, executive summary, appendices, or references. Note: page guidelines for each component are provided below but feel free to adjust as appropriate for your report.)

Title Page:

Choose an accurate title. A good title should be enticing and clearly indicate what the reader will learn from the Advisory Report. Identify who the report is prepared for, who it has been prepared by, and the date of submission.

Table of Contents

Executive Summary (1/2 page):

Provide a concise summary of the problem, analysis findings, alternatives, and recommendations. This is like a snapshot of the key points of your entire report.

Introduction & Description of Issue (1 page): 道德与战略决策代写

This section includes information on the problem and clearly describes the purpose of the report. Specifically, what is the issue/problem your report is hoping to address? The issue must be clearly explained and placed in context to ensure its importance is understood by the reader. Briefly highlight any historical events/factors that have led up to this situation. Provide enough background information to help your client understand the complexities of the issue and better understand the key points of controversy.

Describe what stage of the issue life cycle the issue appears to be in and why an effective response/resolution to this issue important to your client and relevant stakeholders. Explain the contents of the report and how this report will help your client address this issue.

Situational Analysis (1-2 pages):

Use the PESTEL framework to discuss the current and emergent factors or trends in the external environment that are impacting the situation. What is the current political, economic, sociocultural, environmental, and legal context in which this issue is occurring? As you identify relevant factors clearly explain why these factors are important to consider when it comes to this issue.

Stakeholder Analysis (2 pages): 道德与战略决策代写

Complete a detailed analysis of stakeholders using an identification table, the power/interest matrix mapping tool, and narrative summaries as

appropriate to structure your analysis and communicate your findings. You may find some of the

following questions helpful to consider as you conduct your analysis:

o Identification: Who has a vested interest in this situation and in future decisions made related to this issue? Note: when identifying stakeholders, consider who is going to be impacted by decisions made, as well as who might have the ability to influence strategic/operational decisions and positively/negatively impact this situation in the future or contribute to the escalation or resolution of the issue.

o Perspective: What are the views of these stakeholders on the issue? What is important to them? What is their level of interest in this situation?

o Power: How much power do these stakeholders have to influence the situation and/or decisions made related to this issue? What are some of the tactics these stakeholders may use to exert and/or gain power in this situation?

Analysis Findings (1 page): 道德与战略决策代写

Synthesize the key insights arising from your situational and stakeholder analysis. What are the most important factors that surfaced through your literature review and analysis that should be taken into account moving forward? What are the critical challenges or threats? What are some potential opportunities? What is the role of the client in this situation and what is the scope of their power and authority (i.e. what level of influence do they hold when it comes to addressing this issue)? Explain what a successful solution to this issue must address or accomplish by identifying 3-5 clear goals/objectives.

Alternatives (1-2 pages):

Outline three valid alternatives for resolving the issue. These alternatives should present three different courses of action that could be pursued going

forward. By exploring different options, you help minimize bias and strengthen the credibility of

your recommendation. Provide a clear description of each alternative explaining how it connects

to the findings from your research and analysis. Complete a detailed pros/cons analysis of each


Recommendation (1 page): 道德与战略决策代写

Develop 3-5 decision criteria to evaluate each alternative. Based on the findings of your pros/cons analysis and your criteria analysis, make a recommendation as to the optimal “go-forward” strategy, clearly explaining your rationale for choosing this option. Discuss how this recommendation best addresses the issue, takes into account the conflicting interests of key stakeholders, achieves organizational goals, and promotes the common good ethically and strategically. Your solution should be desirable (make sense to/for people), viable (able to be accomplished), sustainable (able to become part of a long-term strategy), and ethical (minimize harm/maximize benefits).

Risk Analysis (1 page):

Conduct a detailed risk analysis of your recommendation and highlight 4 or 5 foreseeable risks, conflicts, or challenges that your client may face if they choose to implement this recommendation. Suggest some tangible ways to navigate these risks.

Conclusion (1/4 page):

Finish with a brief summary or concluding remarks.

References: Use in-text citations and reference all sources used to develop the Advisory Report. Follow APA documentation rules.


Include supporting materials that are relevant to some readers but not all or may be too bulky to include in the body of the report (e.g. supplementary information, data tables, or large graphics). Title them Appendix A, Appendix B, Appendix C if there are more than one and refer to them in the body of the report.


Writing quality includes the appearance of the document (layout, format), organization of text (headings, subheadings), writing flow, use of figures and tables, information and analysis, grammar and spelling, and overall report effectiveness/professionalism. You are to use APA style for citations and references however you can use business-style formatting for structuring your report.

Appearance and Organization of Text:

Use Calibri, Arial, or Times New Roman 12-point font with 1.15 line spacing, one line between paragraphs, and one-inch margins on all sides of the report. Do not indent paragraphs. Use a proper heading structure so the document is easy to read and comprehend. Use bold font, italics, underlining, and numbered or bulleted lists as appropriate to improve “skim value.” Use the following techniques so your lists look professional:

o Use numbered lists for items that follow a sequence or reflect a numbering system.

o Use bulleted lists when items are not chronological.

o Capitalize the initial word of each line.

o Use end punctuation only if the listed items are complete sentences.

o Use parallelism to make sure lines are consistent (e.g. starting each point with a verb).

– Flow: 道德与战略决策代写

There should be coherence to the overall document. Advisory Reports should read as a single piece, rather than a set of separate sections between which there is no transition, consistency or coherence.

– Grammar, Punctuation, Spelling, Sentence Structure:

Use available tools such as spelling and grammar checkers, and get others to proofread your report to help you identify potential errors or inconsistencies in spelling, grammar, punctuation, names and numbers, word choice, phrasing, tense, and format. Watch for writing errors such as sentence fragments, run-on sentences, and comma-splice sentences (joining two independent clauses with a comma).

– Visual aids:

Incorporate tables and graphics as appropriate to clarify data, create visual interest, and make numerical data meaningful. Use the following points as a guide:

o Clearly identify the contents of the visual aid with meaningful titles and numbering (e.g., Figure 1 Internet Use at Canadian Companies).

o Refer the reader to the visual aid by discussing it in the text and mentioning its location and figure number (e.g., as Figure 1 below shows …).

o Locate the visual aid close to its reference in the text.

o Strive for vertical placement of visual aids.

o Give credit to the source if appropriate (e.g., Source: Statistics Canada).

– Information is the foundation upon which a solid recommendation is established. 道德与战略决策代写

Information quality is a reflection of the degree of relevant research completed and the trustworthiness of the information collected. In order to ensure high quality information within your report, conduct sufficient secondary research to reflect a variety of sources and perspectives. Include information and data in your report from credible, reliable resources, making sure to cite and reference all sources using APA format.

– Analysis requires careful consideration of the information gathered in order to identify key insights and provide a valuable solution or recommendation to the client.

The quality of your analysis and the credibility of your conclusions/recommendations depend upon your ability to:

1. Provide a clear chain of logic and reasoning throughout the report.

2. Develop insightful, persuasive recommendations supported by reliable data and references.

– Report Effectiveness:

Check to ensure your report reflects the following principles of effective business writing:

Audience oriented – you have considered this situation from your client’s perspective and have focused on addressing their needs and priorities.

Purposeful – you have provided your client with valuable information and insights based on credible data sources to address their primary questions and help them make important business decisions.

Professional – you have used language in your report that is client-focused and the tone is formal (but not pretentious), courteous, positive, and friendly.

Economical – you have presented your ideas clearly and concisely.


It is important to highlight that this is an analytical report and not an opinion report. As such, you must seek out information from credible sources and make sure you cite your sources appropriately using APA format. Below are some resources you may find useful to support you in the writing process.

• Library for Business

• The Writing Help Centre (Murray 142 – can give you free oneon-one help with your report. Here is a link for all of the resources they have to offer:

• Professional, Technical Writing Purdue Online Writing Lab (OWL)

• Tone in Business Writing (Purdue OWL)


Your submission will be evaluated according to the degree to which your report fulfills the content requirements and the level of competency with which you fulfill those requirements. Basic content requirements for each component of the report are outlined in the assignment instructions above. The level of competency (quality or skill level) with which those requirements are fulfilled will be evaluated according to relevant Competency Framework descriptors. As more than one competency is typically utilized during the completion of each component, the performance rating for various components may take into account multiple factors. A detailed performance rubric has been provided for your reference.


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