战略品牌管理代写 Strategic Brand Management代写

Assignment

Programme Title	MA MMEHT, MSc EM
Module Title	Strategic Brand Management
Module Code	296
Assignment Title	Contemporary Issue Recorded Presentation
Weighting	40%
Assignment Format	Coursework
Assignment Word Count	Click here to enter text.
Presentation Duration	12 minutes
Module Learning Outcomes covered in this assignment	3. Evaluate the impact of contemporary issues on service brand management

Assignment Task 战略品牌管理代写

This assignment is an individual presentation. 

You are to record a video or PowerPoint with audio voice-over using a maximum of ten PowerPoint slides plus one or more slides of references (no audio on the references slide).  The audio presentation must be limited to between 10 and 12 minutes.

It is your responsibility to ensure that the presentation has been recorded and plays.

Note that we need to see the slides and not your face.

Presentation Content:

Choose a service organisation (brand) that you are familiar with, critically evaluate the impact of a contemporary issue on its brand equity.

Contemporary issues may include: 战略品牌管理代写

Any incidents which have happened to particular brands in recent times or issues related to any of the following:

Ethics

Environmental concerns

Fair Trade products

Internet branding

International branding

Digital media

Etc. (You only need to choose one contemporary issue).

You should consider the following guidance points which are there to structure an effective piece of work:

The criteria shown below are based on UCB generic verbal presentation criteria adapted to the context of this assessment.

• Impact of the presentation in terms of creating interest in the concept.

• Clear explanation of the contemporary issue.

• Quality of analysis (including use of concepts/models covered so far in the module) when assessing the topic.

• You also need to be creative in your approach to deliver an engaging presentation.

The breakdown of marks will be 20% creativity, 80% effectiveness of presentation and understanding/knowledge of branding principles illustrated. 战略品牌管理代写

In addition to the above please note:

Recording a video using Web Recorder (Panopto):

PDF guides can be found in the Canvas Help section AND in the assignment support folder for this module.  You are strongly advised to practise recording and uploading a video to Panopto at least a week before you attempt to record and upload your submission.

Recording a Powerpoint voice over:

https://support.office.com/en-gb/article/record-a-slide-show-with-narration-and-slide-timings-0b9502c6-5f6c-40ae-b1e7-e47d8741161c

Task Guidance 战略品牌管理代写

For guidance on this assignment, please access the assignment vodcast available through Canvas.

General Assignment Guidance

TEAMWORK AND ITS ASSESSMENT	Should this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined.
Importance of Word Counts and Presentation Timings	Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked structure, flow, focus and clarity. Timings must be observed for assessed presentations for the same reasons.

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